Consumer startups
Products aimed squarely at people rather than procurement departments, and the categories they are trying to move.
| Company | What it does |
|---|---|
| OoMee | OoMee is a marine plant beverage built on agar-agar, the Japanese red seaweed known as "miracle fiber". Its proprietary Seabiotics technology turns a gelling agent into a drinkable format. Seven ingredients, 20 calories, and no added sugar, caffeine or carbonation. |
| PhotoPrism | PhotoPrism is open-source, privacy-focused photo management you run yourself - on a home server, a NAS or in the cloud. It gives AI-assisted search across large libraries, RAW and video support and a progressive web app, without putting your library in a proprietary ecosystem. |
| EQUAL Dating App | EQUAL is a dating app that matches on personality rather than looks. Profile photos start blurred and sharpen only as a conversation goes well, and matching runs on a 68-question MBTI-based assessment combined with human design compatibility. It launched in early 2025 and has over 40,000 users. |
| Ajust | Ajust is a platform for resolving consumer complaints with businesses. A customer shares what went wrong, generative AI drafts a complaint likely to get heard, and Ajust sends it and tracks the outcome. It covers businesses in Australia, with plans to expand globally. |
| Raya | The Lotus by Raya is a mat that holds one or more suction-cup toys, giving a completely hands-free experience. Existing options rely on strapping a toy to a pillow or a hard surface; the Lotus is designed for the job, comfortable, easy to clean and cheaper than competitors. |
Latest in Consumer
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PhotoPrism: Open-Source Photo Management for Individuals and Organizations
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Transforming Tradition of Seafood Boiling: The Boil Boss Innovation
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Troomi Wireless: Empowering Kids with Safe Tech and Enhancing Digital Safety for Families
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Reign of Cleanliness: The Empire Fresh Cleaning Phenomenon
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Revolutionizing Digital Connections: The CamGo Story
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Crafting Paradise in a Bottle: Inside the Ambitious Expansion Plans of Watertown Whiskey
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QuestCrafters: Gamers' Ultimate Relaxation with D20 Alchemy's Bath Bombs
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By Gardeners, For Gardeners
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From Post-Natal Depression to a Fool-Proof business venture
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The Hands-Free Invention That Will 100% Change Your Sex Life
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Yaala Sparkling: Indigenous-Owned Sparkling Water Brand Shaking Up the Beverage Industry
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Illuminating, Botanical Skincare
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Moss Pure Uses the Benefits of Live Moss to Improve Your Health Without Any Watering Needed
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The Death Tech Solution That Keeps Working For You Even After You Die
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Pawns.app - The First Global Money-Making App
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Habitat – An Innovative and Sustainable Approach to Conventional Hand Soap
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The SaaS Taking the Horse World at a Gallop!
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An Out-Of-This-World Growth Story: BAPES™ Thrives In The Face Of Economic Downturn With The Launch O
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Aligned Social: The New Frontier of Digital Wellness
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ProFitX Is Changing The Game of Basketball, One Prediction at a Time
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Tech Talk To You Later!!
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Holding ISPs Accountable for Their Internet Service
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The Little Natural Cold Remedy Making a HugeDifference
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Growing a female owned company from $5000 to 7 figures
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How TidyChoice Is Tidying Up London
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The Great-Great-Granddaughter of the Inventor of Coca-Cola Launches Next Generation Beauty Product
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The South Australian Ghee Brand Turning Butter into Gold
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Luisa Jo recreating the perfume industry
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