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Writer's pictureDavid Wright

Transforming Candid Moments into Professional Masterpieces: The PhotoPacks.AI Story

What PhotoPacks do


PhotoPacks.AI allows users to upload 10 regular, candid photos of themselves and then receive 100+ professionally-themed photos in return. Users utilize these photos for LinkedIn profiles, social media, business websites, etc.We operate in both the B2C and B2B space (the latter primarily with our teams product). Users need professional photos, and we provide them!


The current landscape


PhotoPacks.AI operates in a very competitive landscape. Our competitors include traditional photographers, as well as several other companies that are providing AI solutions to the professional photo problem. Our other SaaS competitors vary in output quality, as the difficulty of balancing operating costs and photo quality is difficult to balance. We believe we provide the highest quality from our competitors and at a fraction of the cost. We are able to do this by consistently utilizing the latest AI models and by operating with a small 2-person team.


Company Birth Story


The idea for the business came about after building a small POC from a previous company that I worked at, and realizing that it had the potential to be a standalone business. I decided to take the leap into entrepreneurship (which I had never done before!), and I am pleased to say that we are growing in the right direction. You can read more about the origin of PhotoPacks.AI on this guest post that I wrote: https://www.crafted.solutions/blog-feeds/leveraging-ai-to-create-affordable-professional-headshots


The solution


Given that there were already competitors in the AI professional headshot space, we believed that we could provide customers with a superior product at a fraction of the cost. This has turned out to be true. We are a small, 2-person team with nearly 2 years of experience training image generation models, and we are able to leverage that experience to produce photos with fantastic accuracy and likeness. Given our small team size, we are able to pass on significant savings to our customers compared to our competitors since we have less mouths to feed internally.


A customer story


One of my first customers was my previous employer, Crafted. Crafted is a software development consultancy. They operate across the United States and so they deal with many of the typical problems that companies with remote employees have to deal with. They wanted to showcase many of their new-hires on the company website, but did not want to pay the expenses required to send a different photographer out to various cities in the U.S. Insteady, they leveraged PhotoPacks.AI to quickly get professional headshots of the team members at a fraction of the cost. You can read a deeper case-study here: https://www.photopacks.ai/blog/remote-team-headshots


A founder quote


"Hey there! I'm Jeremy Gustine, a software developer who's been in the game for over a decade. I've worn many hats, leading teams and building cool stuff at various software consultancies. My journey into machine learning and AI sparked my leap into entrepreneurship. These days, I'm all about Generative AI and Computer Vision, and that's what led me to create PhotoPacks.AI. I'm super passionate about helping people effortlessly create awesome, professional photos. With PhotoPacks.AI, I'm on a mission to make creativity accessible to everyone, blending tech, innovation, and simplicity. Let's make some magic together!"



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