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AI Powered Order Taking. Natural Conversations

What VoicePlug does


VoicePlug provides AI-powered voice solutions for restaurants, specializing in automating phone, drive-thru, and kiosk orders. Their services improve operational efficiency, reduce labor costs, boost the bottom line, and enhance customer experiences. They focus primarily on pizzerias and restaurant chains.


The Current Landscape


The restaurant industry is facing some big challenges—labor shortages, rising costs, and higher customer expectations. A 2021 National Restaurant Association report found that 75% of restaurant operators struggled to hire enough staff, and that’s where automation is stepping in. Voice AI solutions offered by VoicePlug.ai, are helping restaurants keep things running smoothly by automating tasks like taking orders through multiple channels such as Phone, Drive-Thru, and Self-serve Kiosk. This reduces the need for extra staff and allows businesses to focus on delivering great service.


VoicePlug's focus on automating routine tasks like order-taking is well-positioned to tap into this growing demand. And it’s working—McKinsey reports that restaurants using AI have seen service times drop by 30% and customer satisfaction rise by 15% thanks to more accurate and faster orders.


The trend toward automation is only getting bigger. The global restaurant automation market is expected to grow at 9.1% annually through 2026, according to ResearchAndMarkets, which shows just how important these technologies are becoming for making operations more efficient and improving customer experiences.


Plus, customer preferences are driving this shift. Juniper Research estimates that voice assistants will handle $19.4 billion worth of orders annually by 2023, meaning voice tech is quickly becoming a popular way to place orders in restaurants.


In this fast-changing space, VoicePlug is up against competitors like Conversenow, Kea, and SoundHound, all racing to help restaurants solve these labor and efficiency problems with innovative AI solutions.


Company Birth Story


VoicePlug started as a solution offering Voice Assistant plug-ins for websites and mobile apps, focused on adding voice search capabilities. However, after extensive conversations with restaurant owners and operators across the country, the team identified a bigger pain point: the need for phone automation. Restaurant staff were overwhelmed with call volumes, and there was a clear opportunity to enhance upselling and streamline operations. This insight led VoicePlug to pivot toward creating AI-driven phone solutions that could unburden staff and help restaurant operators improve their bottom line.


The Solution


VoicePlug.ai is building cutting-edge AI voice solutions designed specifically for the restaurant industry, with a focus on automating phone, drive-thru, and kiosk orders. Unlike competitors, VoicePlug’s AI is trained on actual restaurant staff and customer conversations, ensuring it’s exclusively built for restaurant applications. This makes the AI more accurate, contextually aware, and capable of handling complex orders while improving upselling and reducing errors.


What sets VoicePlug apart is its deep integration with restaurant operations and features like Voice Biometrics for customer recognition and a Unified Customer View for personalized interactions. These capabilities enhance the customer experience, unburden staff, and boost operational efficiency.


So far, VoicePlug’s PizzaVOICE product has been a success, helping clients cut labor costs and increase average check sizes through AI- powered upselling. VoicePlug’s vision is to revolutionize human interactions with technology by making them natural, intuitive, and accessible. They aim to empower businesses, especially in the restaurant industry, to elevate customer experiences, drive revenue growth, and optimize operations through innovative Voice Commerce AI solutions that prioritize voice as the primary interface for seamless, enjoyable interactions and transactions.


A Customer Story



The Team Culture


VoicePlug's core team is made up of passionate AI innovators, engineers, and product developers who care deeply about making voice interactions more human, intuitive, and impactful. Collaboration is key—everyone's ideas are valued, and there's a strong sense of trust and openness. Life at VoicePlug is fun and dynamic, with work-life balance a priority. The team loves brainstorming together and celebrating wins, big or small. They genuinely care about creating technology that makes life easier for both businesses and their customers, all while fostering a supportive, inclusive environment.


A founder quote


“As we listened to restaurant operators, we realized it wasn’t just about adding voice technology—it was about solving real-world challenges. Our mission became clear: create AI that seamlessly integrates into their operations, unburdens their teams, and improves the customer experience. We’re driven to make technology feel as natural as having a conversation”, commented Jay Ruparel – Co-Founder & CEO, VoicePlug



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